Definitions

• Cookies – a small digital file downloaded from our website, via your internet browser to your digital device capable of remembering and or recording and sharing data
• GDPR – General Data Protection Regulation
• Users – means the users of the website collectively
• We/us – means CheekyArts.
• CheekyArts is a trading name of MHH Creative Ltd
• Website – means the website located at www.cheekyarts.com or any subsequent URL which may replace it
• UK / United Kingdom – means England, Wales, Scotland, Northern Ireland and the Channel Islands
• You – means a user of our website.

Reference to www.cheekyarts.com is owned and run by MHH Creative Ltd. Please be advised our website, uses Cheeky-Arts uses cookies on its website to analyse user inaction / site traffic and provide personalisation our content to users. Data / information collected about your visit to our site is shared with trusted 3^rd party social media / marketing / advertising service providers and analytics partners to improve our online service.

Terminology and Definitions:

The data captured via our cookies is subject to GDPR / data and data storage regulations. An example of this might include, Localised Shared Objects (commonly referred to as “Flash Cookies”), web beacons or bugs (including transparent or clear gifs).

Cookies are typically one or several small files, typically of letters and numbers, downloaded on to a device when the user accesses certain websites. Cookies allow a website to recognise a user’s device (More information on how they work can be found here: http://www.allaboutcookies.org/) and allow for continued user experience between two different user sessions. Cookies can expire at the end of a browser session (from when a user opens the browser window to when they exit the browser) or they might be stored for longer depending on how the site or user device is configured.

Regulations apply to several types of cookies, but these are the most typical types of cookie:

• Session cookies – These record user interaction / data when visiting a website during 1 visit. This data might be used for a variety of purposes such as remembering what a user has put in their shopping basket as they browse around a site. They could also be used for security when a user is accessing internet banking or to facilitate use of webmail. These session cookies expire after a browser session so would not be stored longer term. For this reason, session cookies may sometimes be considered less privacy intrusive than persistent cookies.
• Persistent cookies – These types of cookies are stored on a users’ device. In between the browser sessions, preferences or actions of the user across a site (or in some cases across different websites) to be recorded. Persistent cookies may be used for a variety of purposes including remembering users’ preferences and choices when using a site or to target advertising. They are slightly more intrusive than session cookies.
• First and third party cookies – Whether a cookie is ‘first’ or ‘third’ party refers to the website or domain placing the cookie. First party cookies in basic terms are cookies set by a website visited by the user – the website displayed in the URL window. Third party cookies are cookies that are set by a domain other than the one being visited by the user. If a user visits a website and a separate company sets a cookie through that website this would be a third party cookie.

Consent

The regulations state that consent for a cookie should be obtained from the user and reobtained upon every re-visit. The user is the person using the computer or other device to access a website.

The Data Protection Act (DPA) defines ‘the data subject’s consent’ as: ‘any freely given specific and informed indication of his wishes by which the data subject signifies his agreement to personal data relating to him being processed’.

Consent must involve some form of communication where the individual knowingly indicates their acceptance. This may involve clicking an icon, sending an email or subscribing to a service. The crucial consideration is that the individual must fully understand that by the action in question they will be giving consent.

There is an exception to the requirement to provide information about cookies and obtain consent where the use of the cookie is:

• for the sole purpose of carrying out the transmission of a communication over an electronic communications network; or
• where such storage or access is strictly necessary for the provision of an information society service requested by the subscriber or user.

By law, Cheeky-Arts / MHH Creative Ltd, must:

• Inform all users that the cookies are present on the site
• Explanation as to what the cookies will do
• Obtain user consent to store a cookie on their device

These cookies do not give us access to your computer or any information about you, other than what you choose to share.

When you use our website for the first time, or 30 days after your last visit you will find a permissions bar appear. You can either accept using cookies or you can stop us using cookies. Either way you can browse our website.

You can set your browser not to accept cookies. Visit http://www.allaboutcookies.org/ to find out more.