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Privacy Policy

Definitions

  • Privacy policy – means a set of legal requirements we need to adhere to in relation to the collection, storage and use of data.
  • Data – means information collected via our website
  • We/us – means CheekyArts.
  • CheekyArts is a trading name of MHH Creative Ltd
  • Website – means the website located at www.cheekyarts.com or any subsequent URL which may replace it
  • You – means a user of our website.

Overview  

This privacy policy provides you with details of how we collect and process your personal data through your use of our site www.CheekyArts.com. This includes any information you may provide through our site when you purchase a product, service or sign up to our newsletter. By providing us with your personal data, you warrant to us that you are over 13 years of age.

CheekyArts is the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice) once it has been recorded via our website. We have appointed a Data Protection Officer (DPO) who oversees all privacy related matters for us. If you have any questions about this privacy notice, please contact the DPO using the details set out below:

Name of DPO: XXXXX XXXXX
Email address of DPO: compliance@CheekyArts.com

 

Any received complaints are sent to the Directors and DPO of the company

Right to escalate any concerns

 

We would be grateful that for any complaints in relation to data collection and processing you contact us first so that we may have the opportunity to investigate and resolve your concerns.

If at any point you are not happy with any aspect of how we collect and use your data or are unsatisfied with any responses we give having made a complaint; then you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues. There website is www.ico.org.uk.

 

Data accuracy

 

Any data received via our website, particularly for paid orders, we assume will be correct and up to date. Our operations, particularly around processing despatching orders, is reliant on having correctly supplied information. Please let us know if at any time your personal information changes by emailing us at compliance@CheekyArts.com

 

The type of data we collect

 

As we are an online retail store, we collect personal data. This information is capable of identifying an individual. To process an online order, we typically process this personal data, which may include the following fields:

  • Identity Data– First name, last name, title, address.
  • Contact Data– Billing and delivery address, email address and telephone numbers.
  • Transactional Data– Payment details (which are hashed) in relation to payment transactions between us and other details of purchases made by you via our website.
  • Technical Data– internet protocol (IP) addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices you use to access this site.
  • Profile Data– your username and password setup on our website, purchases or orders, your interests, preferences, feedback, and survey responses.
  • Usage Data – information about how you use our website, products, and services.
  • Marketing and Communications Data – preferences in receiving marketing communications from us and any relevant our third parties and your communication preferences.

With any data collected, we do not anonymised information.

 

How we collect your personal data

 

Through our normal daily business operations, we often collect various data about you through a variety of different methods including:

  • Direct interactions – You may provide data by filling in forms on our site (or otherwise) or by communicating with us by:
    • Post / Phone / Email / In store or otherwise / including when you:
      • order our products or services
      • create an account on our site.
      • subscribe to our service or publications
      • give us feedback.
    • Third parties or publicly available sources – We may receive personal data about you from various third-party retailers.
    • Non EU providers – Analytics providers such as Google, Bing, Yahoo
    • Online Marketing and Surveying Service – Using 3rd party providers like Mailchimp, Survey Monkey for the use of marketing / advertising / customer satisfaction surveys and competitions.

 

How we tend to use your data

 

The most common uses of your personal data are:

  • Where we need to perform the contract between us.
  • Where it is necessary for our legitimate interests such as a courier.
  • Where we need to comply with a legal or regulatory obligation.

 

Your data, your consent, the law and us using it

 

We will only use your personal data when legally permitted to so. Generally, we do not rely on consent as a legal ground for processing your personal data, other than in relation to sending marketing communications to you.

 

Sharing your data

 

As a company we will not share or sell any data collected with any unconnected 3rd companies. We might appointed fully vetted marketing / advertising companies to assist us with campaigns on behalf of CheekyArts.

 

Withdrawing your consent

 

You have the right at any time to withdraw your consent to our marketing / advertising  and at any time by emailing us at compliance@CheekyArts.com or clicking unsubscribe via our marketing mailing engine, Mailchimp.

 

Processing your personal data and its intend purpose

 

Set out below is a description of the ways we intend to use your personal data and the legal grounds on which we will process such data. We have also explained what our legitimate interests are where relevant.
We may process your personal data for more than one lawful ground, depending on the specific purpose for which we are using your data.

Please email us at compliance@CheekyArts.com. if you need details about the specific legal ground, we are relying on to process your personal data where more than one ground has been set out in the table below.

 

 

Purpose/Activity Type of data Lawful basis for processing
To register you as a new customer (a) Identity
(b) Contact
Performance of a contract with you
To process and deliver your order including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Marketing and Communications
(a) Performance of a contract with you
(b) Necessary for our legitimate interests to recover debts owed to us
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests to keep our records updated and to study how customers use our products/services
To administer and protect our business and our site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) (a) Identity
(b) Contact
(c) Technical
(a) Necessary for our legitimate interests for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise
(b) Necessary to comply with a legal obligation
To deliver relevant content and advertisements to you and measure and understand the effectiveness of our advertising (a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications(f) Technical
Necessary for our legitimate interests to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences (a) Technical
(b) Usage
Necessary for our legitimate interests to define types of customers for our products and services, to keep our site updated and relevant, to develop our business and to inform our marketing strategy
To make suggestions and recommendations to you about goods or services that may be of interest to you (a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
Necessary for our legitimate interests to develop our products/services and grow our business

 

Advertising and Marketing communication

 

You will receive marketing communications from us if you have:

  • requested information from us or purchased goods or services from us; or
  • if you provided us with your details and ticked the box at the point of entry of your details for us to send you marketing communications; and
  • in each case, you have not opted out of receiving that marketing.
  • We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you OR by emailing us at compliance@CheekyArts.com

If opting out of receiving these types of communications, it does not apply to the use of personal data in relation to the purchase of a product / service, warranty registration, product / service experience or other transactions via our website or store.

 

Change of Purpose

 

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to find out more about how the processing for the new purpose is compatible with the original purpose, please email us at compliance@CheekyArts.com

If we need to use your personal data for a purpose unrelated to the purpose for which we collected the data, we will notify you and we will explain the legal ground of processing. We may process your personal data without your knowledge or consent where this is required or permitted by law.

 

Disclosure of your personal data

 

We may have to share your personal data with the parties set out below:

  • IT and system administration services.
  • Service providers who provide IT and system administration services.
  • Professional advisers including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance and accounting services.
  • HM Revenue & Customs, regulators and other authorities based in the United Kingdom and other relevant jurisdictions who require reporting of processing activities in certain circumstances.
  • Third parties to whom we sell, transfer, or merge parts of our business or our assets.

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.

 

International Data Transfers

 

We do not transfer your personal data outside the European Economic Area (EEA) when it refers to our administration. The only international transfers we share data on would be orders you have placed from overseas and needs sharing. For example, an in-country courier.

 

Data Security

 

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know such data. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

 

Data Retention

 

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

 

Your Legal Rights

 

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Right to withdraw consent.

You can see more about these rights at: www.ico.org.uk

If you wish to exercise any of the rights set out above, please email us.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally, it may take us longer than a month if your request is particularly complex or you have made several requests. In this case, we will notify you and keep you updated.

Erasure of personal data

 

You have the right to request at any time that we delete any data appertaining to your interactions with CheekyArts. In such circumstance please email us at compliance@CheekyArts.com. The only time this request will not be upheld is in the event of alleged or suspected fraud – which in such circumstances will be shared and reported to the correct authorities.

Third Party Links

 

This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

Cookies

 

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies and our website, please read our Cookies Policy.

WHAT THEY’RE SAYING

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Mason Robinson
Analyst

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Kelly Preston
Developer

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Christine Parker
UX Designer